JVC BREAKTHROUGH HOME CINEMA PROJECTOR DLA-RS1 DELIVERS

15,000:1 NATIVE CONTRAST RATIO AND HIGH END PERFORMANCE

New Optical Engine Achieves Industry’s Highest Native Contrast Ratio

and True Black Reproduction

Long Beach, CA (November 15, 2006) – JVC expands its D-ILA home theater projector line-up with the introduction of the high definition DLA-RS1 projector, featuring its newly developed 0.7-inch full HD D-ILA device that achieves a previously unattainable native 15,000:1 contrast ratio without the need for dynamic iris or other artificial means of contrast enhancement. 

As part of JVC’s new Reference Series, a premium display product line, the DLA-RS1 video projector provides home theater enthusiasts with an extraordinary viewing experience at a fraction of the cost of--and with better performance than--high end digital cinemas.   While the DLA-RS1 is targeted for the finest home theater installations, it is being introduced at a price that makes it accessible to a much wider range of home cinema buffs.

At the core of the DLA-RS1 is advanced video processing co-developed by JVC and Gennum Corporation, which ensures the faithful reproduction of high-quality images thanks to high-precision scaling function and Gennum’s VXP^™ technologies.

“As the flagship of our References Series product line, the DLA-RS1 is packed with advanced technologies at an affordable price, further enhancing JVC’s projector line-up,” said Carl Mandelbaum, national marketing manager, display products, JVC Professional Products Company.  “Our research and development team continue to deliver the highest quality projectors for the home theater market.”

JVC’s new DLA-RS1 encompasses next generation D-ILA -- fully digital driven --making JVC the only LCOS manufacturer with a digital backplane.  JVC's renowned

D-ILA (Direct Drive Image Light Amplifier) chip technology in a 3-panel design, eliminates the mechanical spinning color separation wheel and “rainbow” effects found in competing technologies.  JVC’s newly developed 0.7-inch full HD D-ILA device exhibits a significant reduction in stray light caused by the dispersion and diffraction of reflected light. 

Additionally, each of the three D-ILA chips has a native resolution of 1920 x 1080 allowing the projector to fully display a full HD 1080p signal without scaling.  JVC's new optical design provides a native contrast ratio of more than 15,000 to 1, a first in home cinema projectors. 

The DLA-RS1’s full 1080p enable audio/video professionals and home theater enthusiasts to sit closer to the screen and open the angle of view, which provides optimum visual experience.  Additionally, this projector can be used in a variety of room environments due to its adjustable 80% vertical and 34% horizontal shift lens.  The 2x manual zoom lens has a range of 1.4 - 2.8:1, making it suitable for screens 60” to 200” inches wide in a typical home theater.  The projector is finished in a sleek black cabinet with a non-reflective front panel to eliminate light reflections onto the projection screen. 

The DLA-RS1 is equipped with dual HDMI input (PC and HDTV HDCP) accepts full HD 1080p signals provided by Blu-ray.  Component, composite, and S-Video inputs are also provided.  Via its RS-232 port, the unit can be externally operated by popular home theater automation controllers.   Additionally, the projector features a convenient video adjustment menu that allows users to adjust the picture according to the source video as well as their own preferences. 

The suggested list price for the DLA-RS1 is $6,295 and will be available Q1 2007.  For more information on JVC’s D-ILA projectors and technology, please visit JVC’s Web site at http://pro.jvc.com